The Letter to the Executive Management or the Board of Directors on Ch Speech Presentation

Essays on The Letter to the Executive Management or the Board of Directors on Change of Pepsi's Game Ad Campaign Speech or Presentation The paper â€Å"The Letter to the Executive Management or the Board of Directors on Change of Pepsi's Game Ad Campaign† is a  breathtaking variant of speech on marketing. It's important to bring into your notice the change in the game ad campaign on YouTube may be a threat to future campaigns. This is due to the fact that the campaign seems too uploaded on the internet even though it is copyrighted.Although the change to the copyright law is extremely specific – it handles cases and issues regarding peer-to-peer file sharing. YouTube may not be included in it; however, the fact that the ad campaign was copyrighted does question the ethics behind the act to upload it on the web net. If a person uploads a copyrighted video clip on YouTube then, in fact, the person who has uploaded has breached the copyright law.This may be a threat to future ad campaigns because people may download or make a copy of the change the game advertisement from YouTube, even though the video i s copyrighted, and they have breached copyright law. They may use his capability to edit the video and thus affect the current fame of the campaign. Apart from this, it may also become a trend to upload copyrighted campaigns and edit them to damage the pace of the campaigns. In this manner, small campaigns may especially be affected as they may not have the ability to track and legally act on such actions.Even though it may be pointed out that the information found on a lot of online streaming sites is doubtful as being copyrighted or a breach of the copyright act however in the Act does to prohibit online ‘streaming’, as long the user is not using P2P. But this not limit the threat to the advertisement campaigns as many users are quite smart enough to use online streaming services for their P2p purposes. In this manner, they manipulate the law to fulfill their purpose (Correa et al 2009).One such case may be noted of Google, it decided to resolve the more apparent caus e of copyright infringement apart from websites that have committed through the most famous video streaming service YouTube, and its main objective was to take legal action against YouTube-MP3.org.Google seemed to point the finger in the right direction as it accused YouTube-MP3 using the application programming interface (API) which is available to YouTube users for purposes which breached the copyright law and may even affect the original owner of the video as provides the user with a lot of different methods thorough YouTube to obtain the content and features in other websites, thus the downloaded content and may be obtainable to other users on a non-streaming basis.The reason behind highlighting this case is that even this campaign may fall victim to such tactics, it may not only affect Pepsi’s campaign but also affect other campaigns that fall under the same criteria. Many companies could use the content and features of the video for their own purposes. The company may, later on, be able to take legal notice on it, but the damage may already be done. As the rival company may already have launched their campaign and may have captured the share of the market through it.